Nowadays, almost everyone dreams of crowds: people who will follow, be loyal and supportive. From a business perspective, it means to have customers passionate about their products, just like the users of Apple products are.
Crowds mean money. If you don’t use the internet opportunities to make crowds follow you, you might be leaving money on the table. Right?
Well large following does not always mean income, sometimes crowds love to stone the one they admired just an hour ago. Please do not desire Crowds.
If you want your business to prosper. You want a stable stream of income build your business and services with passion. Which passion? The compassion passion!
Here is an example from a history book.. called the Bible.
When he saw the crowds, he had compassion on them, because they were harassed and helpless, like sheep without a shepherd.
From Matthew about Life of Jesus
There is no reason to doubt that Jesus was a genius in creating products, branding and marketing. That is why I love to learn from him. This quote is about his attitude to his clients. If you question why I call people who followed Jesus his clients, you should check the definition of the word. Check out, particularly the Mariam Webster. Let me mention only the etymology: client, clean, lean, where lean is “to rely for support or inspiration”. Clients are those who depend on us.
Yes, Jesus had Clientele. And you will have if you build your business using his principles. One of them is Compassion.
This above quote will not be complete if you have no idea what was after.
Jesus went through all the towns and villages, teaching in their synagogues, proclaiming the good news of the kingdom and healing every disease and sickness. When he saw the crowds, he had compassion on them, because they were harassed and helpless, like sheep without a shepherd. Then he said to his disciples, “The harvest is plentiful but the workers are few.
From Matthew about Life of Jesus
To serve his clients, Jesus had to travel quite a while. He even said that he had no place to put his head to sleep. So intense was the schedule that sometimes he couldn’t find a hotel or room. Still he was compassionate to his clientele who were not able to get his service because there was a scarcity of time and people who could attend to those in need.
The harvest is plentiful if you are compassionate enough to see it.
You are not compassionate if you worry that no one needs your product. You started from the wrong side. Start with the needs first and then you will see how people will gather around you. Be not interested in Crowds but in their needs and you will see that those needs will be taken care of by God in you. Because he is Compassionate.