You just need to dig deep into your own problem to become an international-level expert
If you don’t influence on social media intentionally, you are gambling (like a slot machine addict)
When the desire for publicity is problematic
People have the itch to become visible on social media, appreciated and respected as an influencer and a thought leader, although they were not even able to build their own personality and substantial product that can make a difference. This itch is a sign of a an ill self-esteem. We have to be the light of the world to be put in the corner to light all of the room. If your light is not strong enough, its place will not be the main corner, because you haven’t built depth to be able to shine far enough.
Why you have value to give, but you are nowhere yet
You have so much value inside and you just can’t put it out and make it public. Familiar?
Having value to share doesn’t always translate into knowing how to do it. But if you know, it still doesn’t mean you will start sharing.
Sharing you knowledge and wisdom publicly connected to more than being eloquent or social media literate. In this post I will cover key aspects that might stop you from starting to influence the public.
1. Let’s start with the goal. It is not possible to arrive to the desirable destination if you don’t know what do you want. You need to find the target you are trying to hit. Otherwise just like Alise in Wonderland you will hear : if you don’t know where do you want to get, then any road you take is correct. Thus, we start with the destination. And it is not that simple. That’s what stops the most.
2. Organized, structured thoughts, packaged ideas. If your ideas are not prepared for the audience to hear, then most probably you will have a very little impact. I know of a person who has taped into a controversial topic and instantly gained 100k subs on TikTok. However, this topic was not the one that was the person wanted to be known for, and he got stuck with audience that only wanted to hear him ruminating around the same thing. They did not come for what he could give and they don’t want to stay for what he wants to say. So having organized ideas corresponding with your goal, is what will make you happy to keep going.
3. Only on this stage you will need tools. Lots of information on how to do this and that is what you need. How to produce attractive video, how to create strategic transformation plan and educational materials, to push your message and initiate the change you wanted to bring to the society.
But this number 3 point is a trap if you can’t manage the number 4.
4. Discipline. I hated discipline but I found the way to work in a disciplined manner. You will also have to figure out your routine and pase that will lead you to result. The discipline is needed to stick to this routine for a long time. The discipline won’t work if you don’t figure out the number 5.
5. Work through the internal blocks. If you are over 22 y.o and still not where you are in terms of influence, despite wanting it, or thinking a out it.. it is because there are some internal blocks you need to overcome. Because if it was not for those stops you would open any door you wanted by now. You will have to meet yourself and have a serious talks. You might need to involve a professional too.
6. If you have all 5 then you just need patience, because it is not gonna happen fast. Everyone has their own time of arrival. It is not like you can hop on a bus and be there according to schedule. The life will throw one or two surprises which you will have to deal with. Everyone deals, and you are not going to be an exception. Something will distract you, or even stop you totally. It depends on your perseverance if you will stand up and keep moving.
7. The last point is for the sake of having 7 points because it looks nice. Nevertheless it is a useful tip I wish I would be told earlier. Your outcomes, your results, whether you will get to your destination or not depend on the speed you will choose. Choose wisely:
Too slow – you will lose interest. Most probably you will be so distracted that the dream will feel like just a dream, so far, that you will even forget you had it.
Too fast – you will burn out and constantly run out of resources. Continuous stress will have impact on all areas of your life. At some point you will have to choose something else over your dream: relationships, health or job … Because you have pushed too much. Before you start building sit and count whether you will be able to finish.
No wonder you have so many things inside of you and you just can’t put it out, make it shine and glow. Because deep inside, subconsciously you know about most of those points. That’s why you are where you are.
Interested in content strategy…
I remember last year I made a live broadcast about Social Media Content plan and people were disappointed. The topic turned out to be very attractive and many responded. But when I said that content plan starts with your product, which is the CONTENT of your persona, your depth and your personality net value, some people disconnected from the call.
The truth is: you have to develop the depth inside of you to be able to project it into outside. Otherwise you will have to chase the trends and will eventually burn out