Influence Does Not Start with Posts. It Starts with an Organized Mind
Lasting influence depends on communication, but communication depends on something deeper: an organized mind. Before we learn to speak well, we must learn to think well.
The difficulty in expressing one’s thoughts, in finding arguments to defend the position, or even to form it, in listening to other people’s arguments, and in producing counterarguments are signs of an unorganized mind. Education is supposed to sort this issue out, but conventional education is rarely capable of doing it. Traditional education often develops literacy and subject knowledge, but it rarely teaches students how to organize complex thoughts, construct arguments, examine opposing views, and communicate ideas persuasively.
People who received a generic education struggle to communicate. Our timelines are filled with people who are struggling to express their thoughts. It becomes a problem for those who want to become influencers, thought leaders, and authors, because influence requires communication. Communication is not the ability to produce words. It is the ability to transmit organized thought. The quality of communication depends primarily on the quality of thinking behind it.
Communication skills are a byproduct of an organized mind, but not a guarantee of excellence in communication. An organized mind is the foundation of communication skills. Communication itself still requires deliberate practice, but without organized thinking, that practice produces style without substance. An organized mind is one that can distinguish facts from opinions, recognize assumptions, arrange ideas logically, support claims with evidence, anticipate objections, and explain conclusions clearly. Only organized thinking can sustain meaningful communication. However, nowadays we find ourselves in a situation where the emphasis is placed more on communication techniques than on the foundations of communication – the thought process.
Neither organized thinking nor communication skills appear overnight, just like no one becomes literate instantly.
We are not born with a special gift to communicate and the ability to think clearly – it is a result of an education (self-education) process.
History knows people with speech difficulties who were great communicators. Take, for example, Helen Keller, who was blind and deaf. Helen Keller reminds us that communication is not fundamentally about speech. It is about conveying meaning. Despite being unable to see or hear, she became an author, speaker, and activist because her ideas were worth communicating. Her success was impossible without organized thought.
Yes, some people can find it easier to articulate their thoughts; others will find it extremely challenging, but every one of us can decide to build necessary skills and achieve the goal of becoming a charismatic speaker, author, and brilliant communicator.
Where does a person desiring to learn organized thinking and communication start? You start with clarity in the subject you want to communicate. Understanding your topic, passion, and convictions is best to begin with. The next step will be finding arguments that strengthen the position. Then understand counterarguments and how to respond to them in multiple ways. This is called the organization of one’s mind. We start with one topic and gradually expand to other areas of our interests and life.
After organizing thoughts around one specific area, we can start training ourselves to share them. I think the best way to express thoughts at the start is to talk on camera. It allows us to feel more secure than if we spoke in front of a live audience and to take enough time to prepare, analyse outcomes, and improve. Later, we can move to public speaking in friendly and familiar environments. After that, the next step is to try speaking to an unfamiliar but welcoming and understanding audience. This should be followed by communicating with an audience with opposite views.
Communication skills development should be gradual and in this order. Many people possess clearer ideas than they can express because fear interrupts retrieval, organization, and articulation. It comes from sharing raw ideas with an unwelcoming audience and an audience with opposite views too early. The lack of proper conditions was the reason many of us never progressed in forming and expressing our thoughts. Critical parents and siblings, bullying at school, and dominating bosses and coworkers later convinced us that we should not speak out. Thus, there was no need to train articulation.
Now, in the era of influence marketing and personal branding, communication is a must-have for those who want to share ideas, attract customers, and build followership. Many of those appearing in our timelines are unable to express their thoughts, and they have no idea how bad their communication is, and how undeveloped their ideas are. They are often told to just keep producing content. Practice improves fluency. It does not automatically improve thinking. Repeating poorly organized ideas simply makes someone more fluent at expressing confusion. We have to start with the organization of the mind. And that is what many coaches and personal brand advocates are missing.
The influence does not start with posts. The impact does not begin with recording yourself on camera.
Just like one of the greatest mentors of the ancient world, Apostle Paul, spoke of love, saying that a declaration of love without its foundational attributes sounds like the clanging of cymbals – empty – today we can say that without thought organization, all speeches, preaching, keynotes, posts, articles, podcasts, YouTube videos are empty sounds.
If I speak in the tongues of men or of angels, but do not have love, I am only a resounding gong or a clanging cymbal
Apostle Paul ( Bible, 1st Corinthians 13:1)
This phrase is followed by the main attributes of love. Paul did not merely define love in one sentence. He unpacked it through a series of carefully distinguished characteristics. Whether one approaches the passage theologically or rhetorically, it illustrates organized thinking applied to a profound idea. Paul seemed to have invested in the idea of love if he came up with sixteen different attributes. It required time and organized thinking to compose what we know of today as the “Hymn of Love”.
We can become very productive today with the use of AI. It can compile more attributes of love, crafted better than Paul’s. But it doesn’t make an “author” of the prompt a better thinker. AI can help organize our thoughts, but in most cases it just overwhelms us or covers up for our inability to think. If I can use all the AI in the world, it does not make me a great thinker and communicator. It does not make me even an average one. But understanding how to organize our own minds takes the work with AI to a totally new level.
We often think that influence starts with publishing and promotion of our content. It doesn’t. The influence begins when we discipline our minds to organize ideas and communicate them clearly. Every article, post, book, YouTube video must start with an organization of our mind.