6 PM I was exhausted.
I said to myself: hey Kate, give yourself a break because that’s not your best day today, you have done enough. My energy was loooow.
So I did what everyone does – opened YouTube and started scrolling.
Boom – this title pops: 
“3 Keys to Be CONSISTENT on Social Media.”
I haven’t posted for ages.
But let’s be honest:
Consistency doesn’t even exist in real life.
Fluctuations. Mood swings. Energy crashes. Existential crises.
The only thing consistent… is being inconsistent.
Felt like the most consistent decision I could make was to keep scrolling.
You see, there are no 3 keys to Consistency on social media, there should be a whole system that might contain dozens of keys. Not 3, not 4 and even not 5.
Although I agree that consistency is important for social media, but also the mental health is important. So for me consistency starts with not just having a daily schedule of posting or a weekly YouTube release, but a steady movement towards your influence goal with clear understanding of your capacity. When you have such a goal then you can develop a strategic plan for your social media, that will include not burning out. Those 3 key will be somewhere there inside the system.