I remember last year I made a live broadcast about Social Media Content plan and people were disappointed. The topic turned out to be very attractive and many responded. But when I said that content plan starts with your product, which is the CONTENT of your persona, your depth and your personality net value, some people disconnected from the call.
The truth is: you have to develop the depth inside of you to be able to project it into outside. Otherwise you will have to chase the trends and will eventually burn out