by Kate Koronis | Sep 3, 2025 | Post
People have the itch to become visible on social media, appreciated and respected as an influencer and a thought leader, although they were not even able to build their own personality and substantial product that can make a difference. This itch is a sign of a an ill self-esteem. We have to be the light of the world to be put in the corner to light all of the room. If your light is not strong enough, its place will not be the main corner, because you haven’t built depth to be able to shine far enough.
by Kate Koronis | Aug 31, 2025 | Article, Featured
A dozen lonely people sit in a row of slots and pull the lever of the slot machine over and over again, mesmerized by the information on monitors.
The brain is eagerly waiting for this information.
The brain knows that the probability of getting three strawberries in a row is very low.
The brain keeps analyzing every combination and gives the order to get a new piece of information.
The owner of the brain pulls the lever again.
The brain’s main and default function is to collect information to save, maintain, and improve our lives. To help us survive. Here, in front of the slot machine, it malfunctions. It was supposed to stop this activity as useless. But the hope of getting the information that is beneficial keeps it vigilant.
Even while I understood this malfunction, my own brain was already setting me up for the same game.
“Ok, Kate, you are going to roll this slot machine first thing in the morning,” I said to myself, opening my eyes after a night of rest, and smirked.
The thought was funny at first. Expecting that someone would stop and read my yesterday’s Facebook post and think with me brought sorrow. I felt like Harlequin, the fool entertaining without being understood.
Over 100 people have seen my post. If one were to read, one would react to my thoughts in some way. The brain malfunctions in front of the screen with Facebook content in the same way it does in front of the slot machine monitor. Users scroll, waiting for a big win. But what information are they waiting for here? Definitely not something that will stop them and invite them to think.
Thinking people are not sitting with the Facebook app open and waiting for a good, deep thought to enrich them with the next scroll. They wait for emotions. Scroll. No luck this time. Scroll again. Maybe, with the next scroll. One more and one more… the timeline is endless, so is the scrolling.
I am not a fan of any timeline anymore. Not Facebook, not YouTube reels, not any other. But I still try my luck when I post results of my thinking and learning process, with the expectation that someone will be interested in discussing it. Where? On Facebook? And the fact that I know that no thinking people would scroll the Facebook timeline and still wait to catch some with my post makes me no different from those people in the casino slot machine section.
I have successfully cut off the scrolling habit with a firm decision to stop it forever, and there is no reason to ever reconsider this decision. But I haven’t realized until now that waiting for the Facebook audience to appreciate deep thought is my brain’s malfunction. Social media is not for thinking.
Next thing, I went to the links of bloggers and thinkers I have saved for myself to read. Usually, those are long reads. Sometimes they are short and deep. I felt relief like a non-smoking person would after walking out of a place full of smokers with a dense curtain of poison in the air.
If I don’t expect someone to share deep content in a Facebook post (most of those people simply don’t have that account), why do I expect someone to read mine?
I don’t say that my content comes from a higher intelligence than any of my friends on Facebook. But I do say that Facebook is not a forum for thinkers. I can only reserve it for the marketing materials I will produce. Because it is a marketplace for shallow information and quick wins, just like casino slot machine rows.
Millions of lonely people scroll for useless information, and awareness itself feels like the only real jackpot.
by Kate Koronis | Aug 27, 2025 | Memoir
Yesterday deleted the Facebook app from my phone to stop scrolling and wasting my time. Noticed that scrolling was like a slot machine, where I get dopamine from the expectation of the novelty. Expectation. That is counter productive because I have never been satisfied with this activity. Losing at times 7 hours of my time on it. Including watching interesting unplanned videos on YouTube.
I don’t want it anymore. I realized that there is nothing that I win with it. Nothing. I need a conscize review of current affairs. I can do it once a week following checked and reliable sourses. I don’t need daily presence online. I can keep my pages in perfect activity through batch publishing. I don’t know why would I want the social media anymore.
The downsides of being addicted to it from the other side have caused me productivity. I have not produced the products and projects that I wanted and with the speed I wanted due to this addiction. I was afraid to miss out on something and not being relevant enough to serve my audience and create positive influence. But staying in social media did not make me niether relevant nor I have made any positive influence.
Today I feel happy. Happy that I am free. Few times I have taken the phone responding to the impulse to scroll, but immediately remembered my decision to quit scrolling once and for all. It is a principle. I don’t scroll because of how the social media work today. Advertisement, low value content, out of the context.
by Kate Koronis | Aug 16, 2025 | Thought
Many people are focused on views, followers, likes, leads and clients, forgetting to focus on the quality of their product
by Kate Koronis | Jul 25, 2025 | Post
I remember last year I made a live broadcast about Social Media Content plan and people were disappointed. The topic turned out to be very attractive and many responded. But when I said that content plan starts with your product, which is the CONTENT of your persona, your depth and your personality net value, some people disconnected from the call.
The truth is: you have to develop the depth inside of you to be able to project it into outside. Otherwise you will have to chase the trends and will eventually burn out
